ABOUT US

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BRIDGESTONE ARENA

Nashville, Tennessee

About Us

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Years of Experience
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kyle field

Kyle Field

Houston, Texas

Our Difference

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01

Innovative design

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02

Sustainability focus

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03

Efficient land use

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Alerus Center

Grand Forks, North Dakota

Executive Leadership

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russ simons

Russ Simons

Managing Partner &
Chief Listening Officer
Mike Wooley, LEED AP | VSG Partner

Mike Wooley

LEED AP

Partner

Tom Williams, LEED AP | VSG Partner

Tom Williams

LEED AP

Partner

richard andersen

Richard Andersen

CFE, ICD.D

Chief Illuminations Officer

debbie massa

Debbie Massa

VP of Premium Solutions

What We Do

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Liberty First Credit Union Arena

Liberty First Credit Union Arena

Ralston, Nebraska

Years of Experience
0 +

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Contact Us

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The Kentucky Center for the Performing Arts

Louisville, Kentucky

Russ Simons

Managing Partner & Chief Listening Officer

Russ Simons, Mike Wolley and Tom Williams co-founded Venue Solutions Group in 2011. Russ has spent more than 30 years in the sports facility industry. He has dedicated his career to the field, winning several awards and working in roles spanning design and construction to security, marketing, public relations, and operations.

Before establishing Venue Solutions Group, Russ was a senior principal at the global design firm Populous, directing the firm’s facility operations as well as its evaluation and analysis efforts. He spent time working with operators at every level, channeling his experiences into designing facilities that were safe, efficient, revenue positive, and sustainable.

Previously, Russ rose to the level of senior vice president for Leisure Management International and was appointed general manager at the Bridgestone Arena.

Career highlights to-date include working with Orlando Magic, the San Diego Padres, Pittsburgh Steelers, Nashville Predators, Major League Soccer, and the University of Oklahoma.

Russ holds a bachelor’s degree in sports marketing from the University of Connecticut, and he is a graduate from the International Association of Assembly Managers’ (IAAM) Venue Managers School, becoming the immediate past-chair of the school’s Board of Regents.

Mike Wooley, LEED AP

Partner

Mike Wooley, Russ Simons and Tom Williams co-founded Venue Solutions Group in 2011. Mike is a proven veteran in the public assembly facility industry. Throughout his career, he has focused on operations, engineering, and financial management, using his hands-on experience to lead the VSG team in 40+ facility condition assessments at high-profile venues.

Mike has worked on sports and athletic facility projects with some of the biggest arenas in the U.S., as well as led operational reviews and managed plans for top-notch venues from coast-to-coast, including deals with the Sacramento Kings, Atlanta Hawks, Texas A&M Athletics, Spectrum Center, Mosaic Stadium.

Recently, Mike assisted the Sacramento Kings with operations at Golden 1 Center. He has also been involved with LAFC’s Banc of California Stadium, the Golden State Warriors’ Chase Center, and the Los Angeles Sports and Entertainment District – home to the NFL’s Rams and Chargers.

Previously, Mike was a Principal for the global design firm Populous. He also held senior roles at Bridgestone Arena and became a founding member of the International Association of Venue Management’s (IAVM) Sustainability Task Force.

A LEED Accredited Professional, Mike holds a master’s degree in education and sports management from The University of Georgia and a bachelor’s degree in economics and history from Presbyterian College.

Tom Williams, LEED AP

Partner

Tom Williams, Russ Simons and Mike Wooley co-founded Venue Solutions Group in 2011. Tom brings 25 years of progressive experience in the public assembly facility industry, including positions within multiple facility types as well as consulting roles.

Tom has performed virtually every task required of a venue—from mopping floors to tearing tickets to overseeing an operations department to managing his 14,000-seat sports and entertainment arena—there is not a facility job that he does not understand. With VSG, Tom oversees the firm’s administration (accounting, legal, insurance, marketing) and provides project management in the areas of guest experience benchmarking, facility condition assessments, and facility operations reviews and analysis.

Prior to VSG, Tom was a facility operations consultant for global design firm Populous. In that role, he managed guest experience benchmarking programs, consulted on pre- and grand openings, and worked with the firm’s designers and architects to help ensure functional and efficient plans. Before Populous, he was General Manager of CenturyLink Center, a 14,000-seat sports and entertainment arena in Louisiana. Initially employed as the first Director of Operations, Tom oversaw the preopening, grand opening, and ongoing efforts of the Operations Department before progressing to Assistant General Manager and finally General Manager. Tom’s experience also includes event and operations work at the Palm Springs Convention Center and startup of Bridgestone Arena, home of the Nashville Predators.

A LEED Accredited Professional, Tom holds a master’s degree in business administration from Centenary College of Louisiana and a bachelor’s degree in sports management from Tulane University. He is a member of the International Association of Venue Managers (IAVM), where he is a past-chair of the organization’s Sustainability Committee.

Richard Andersen, CFE, ICD.D

Chief Illuminations Officer

Richard Andersen, renowned leadership development facilitator and Russ Simons, formed Venue Solutions Group’s Advantage Training to take guest experience, leadership and organizational development training to new heights.

Richard serves as Chief Illuminations Officer for VSG. He is passionate about maximizing human potential, drawing upon 35 plus years of experience in professional sports, venues, and hospitality management to design and facilitate leading-edge training and development programs that deliver those “aha moments.”

Well-known motivational and keynote speaker, Richard is sought after for his experience and success in the areas of leadership, career and personal development, strategic planning and team building.

Over the course of his career, Richard has held leadership roles with prominent organizations, including President & CEO of Seafair, the premier festival management company of the Pacific Northwest, President & CEO of Northlands, one of Canada’s largest multi-purpose entertainment and meeting complexes, EVP of the San Diego Padres, General Manager of PETCO Park, President & CEO of Sun Life Stadium, home to the Miami Dolphins and Miami Marlins, and a senior member of the Super Bowl XXIX Hosting Committee.

He is an instructor at the International Association of Venue Managers (IAVM) Venue Management School and Graduate Institute, Chair of its Board of Regents, and a faculty member of the Graduate Institute of the Venue Management Association (Australia and Pacific). He is also a past Chair of the Board of Directors for IAVM.

Richard holds a master’s degree in business administration from the University of Pittsburgh and an International Corporate Directors designation from the University of Toronto. Additionally, he is a past faculty member of San Diego State University, where he facilitated classes in the Sports MBA program.

Debbie Massa

VP of Premium Solutions

Debbie Massa serves as a member of the Venue Solutions Group Operations Evaluation and Analysis Group Benchmarking Team, as VP of Premium Solutions working with the NFL, NBA, and MLB.

She brings 24 years of experience in the professional and college sports facility industry. Debbie consults on all aspects of premium seating service and specializes in the start-up of the premium seating departments of professional sports facilities, as well as working with corporate premium seat holders to maximize their
investment.

Debbie most recently served on the Premium Seating Consulting Team for the LA Football Club during the 2018 opening of the Banc of California Stadium (MLS), and a member of the Premium seating Consulting Team for the 12th Man Foundation at Texas A&M during the redevelopment and expansion of Kyle Field. As an executive member of the Phillips Arena opening team, Debbie created and directed the Premium Seating Department for Philips Arena/Atlanta Hawks/Atlanta Thrashers from 1999 through 2009. Prior to relocating to Atlanta, she served as Director of Suite Sales and Service for the Tampa Bay Lightning in 1998 after serving as Premium Seat Director at the Bridgestone Arena, home of the Nashville Predators from 1996 through 1998.

Debbie is a member of WISE (Women in Sports and Events) and the Association of Luxury Suite Directors, previously serving on the Board of Directors as well as serving as a presenter and panel member at their annual national conferences.